Content Strategy — Tyson Stockton & Jordan Koene // Previsible

VOS guest-hosts and PreVisible Co-Founders, Tyson Stockton and Jordan Koene continue discussions on the basic principles of educating an enterprise SEO team. SEO tactics cannot stand on their own. Instead, it is critical to operationalize SEO within organizations and businesses for success. Today, Jordan and Tyson touch on what your organization needs to know about SEO.
About the speaker

Jordan Koene

previsible.io

- previsible.io

Jordan is the Founder and CEO at PreVisible, which provides SEO consulting and education to global brands. Their mission is to help brands build their online search strategy and execution.

Show Notes

  • 03:05
    What organizations need to be educated on when it comes to SEO
    SEO tactics on their own will not drive business growth. Its about getting all relevant departments within your organization aligned through education around SEO.
  • 05:51
    Operationalizing SEO in an organization
    There isn't a perfect formula for SEO. Business leaders need to use the roadmap, investment, coaching, and management strategy when approaching operationalization
  • 07:59
    Groups that need education in SEO
    Business owners and leaders need it to provide relevant feedback and guide teams in the right direction. SEOs, content writers, product engineering teams, etc, also need education.
  • 11:02
    Why SEOs still need to be educated on SEO
    SEOs need to be educated on implementation. It is up to them to show stakeholders and others the usefulness of their tactics to the organization.

Quotes

  • "SEO tactics are a very important part of education. But, tactics themselves don't actually enable an organization to unlock growth." -Jordan Koene, Co-Founder, PreVisible

  • "If you follow every tactic that's ever been used in SEO, and try every single one in a given year, what you would have is a giant mess." -Jordan Koene, Co-Founder, PreVisible

  • "I can talk for hours on best practices and optimizing content. But, that's not going to get an organization to buy-in if we're only talking at the SEO tactic level." -Tyson Stockton, Co-Founder, PreVisible

  • "For many enterprises, their corporate culture and structure already forces cross-functionality onto the SEO discipline." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "There is no perfect formula for SEO. There's too much change going on in the ecosystem for you to simply follow 5 steps and traffic comes flowing in." -Jordan Koene, Co-Founder, PreVisible

  • "When things arent working, the usual move is to fire the agency. But there's so much ownership in having the education to better utilize those resources and make your SEO investment more effective." -Jordan Koene, Co-Founder, PreVisible

  • "Enterprise-level SEOs need to be able to communicate with management to evangelize SEO within an organization. Without the right resources, theyll have to do the evangelizing on their own." -Tyson Stockton, Co-Founder, PreVisible

  • "There are voluminous amounts of free downloadable tools and products out there for SEOs. But, the missing ingredient is the education on implementation." -Jordan Koene, Co-Founder, PreVisible

  • "Oftentimes, SEO resources are just tactics that sit there. They dont drive anything until they're leveraged by the team, the organization, the company, the website owner, or the business owner." -Jordan Koene, Co-Founder, PreVisible

About the speaker

Jordan Koene

previsible.io

- previsible.io

Jordan is the Founder and CEO at PreVisible, which provides SEO consulting and education to global brands. Their mission is to help brands build their online search strategy and execution.

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